Geoff Carruthers Photography

A little about me.....

Thanks for stopping by my new site. The old site was getting tired so I moved to a blog format vs a "flashy" image site. So a little about me. I reside in Hamilton with my wife and children. Similar to you, we are a pretty busy family with lots of running around. Both our children are active in after school sports which you will see reflected in my photography.

I have been shooting for over 25 years, with a major focus in the last 5 years. I have a dual carerer. I am a Director of Marketing for a large consumer packaged goods company in Canada and I also have my photography business. Though you might not see the direct relation at first, there is one. The years of experience in the CPG industry has provided me with a extensive knowledge of product development and positioning in the retail world. I use this experience within my photography business as it allows me to choose products that fit todays style and have the appropriate costing. The product lines and the print options I provide are built on a simple guideline: Good:Better:Best.

You need to make sure your choices are aligned with your budget and your specific needs.

INVESTMENT IN THE BUSINESS

I also am pleased to provide you a modern and simple on line system for proofing and ordering your prints and my services. I believe this is the most consumer friendly photography site in the area. Please look for the link "Geoff's Online Store" on my BLOG. The other investment which I have made is in the leasing of a shooting space at The Imperial Cotton Center in Hamilton. When choosing your photographer look to see what investments they have made in their business,including equipment. You want the security of these investments behind your choice of services.

If you have any questions please feel free to call me or drop me an email.

Geoff

Interactive shopping

Wednesday, April 14, 2010 at 9:40pm Posted in General Information

With the advancement of wireless technology in todays world todays media companies are quickly adapting to using impact-full visual media with consumers. In Ontario, Metro grocery stores have released 45 mobile Recipe kiosks at 15 stores in the GTA. These wireless kiosks are like a interactive recipe book on steroids. Using a large LCD screen as the visual message to the consumer it invites you to use the chest level touch pad for a product knowledge of sponsoring brands. Similar a bank machine, within seconds you maneuver thru a series of screens that provide recipe idea’s. It prints out the selection recipe you have made below the screen with isle identification of where to pick the products up in store. Very cool.

I have worked with both Metro and Pi Media in the roll out by sponsoring one of the brands, Windsor Salt. If you are in the GTA, visit one of these test stores:

250 The East Mall Etobicoke M9B 3Y9 Dundas Cloverdale Mall

656 Eglinton Ave. E Toronto M4P 1P1 Bayview Strip Plaza

Unit 1-16640 Yonge St. Newmarket L3Y 4V8 Savage/Mulock Rio Centre

600 Sheppard Ave. W North York M3H 2S1 Bathurst Sheppard Plaza

1411 Lawrence Ave. W North York M6L 1A4 Keele North Park Place

1A-280 North Service Rd. W Oakville L6M 2S2 Dorval Oakville Town Centre

1070-A Major MacKenzie Dr East Richmond Hill L4S 1P3 Bayview

First Pro Bayview

16 William Kitchen Blvd. Scarborough M1P 2B7 Kennedy & Hwy 401 Kennedy Commons

3003 Danforth Ave. Toronto M4C 1M9 Victoria Park Shoppers World

444 Yonge St. Toronto M5B 2H4 Yonge & College College Park

100 Lynn Williams St. Toronto M6K 3N6 King & Strachan Free Standing